Sound Growth Partners buys Diamond Art Club in creative-hobby bet
What's the deal? Sound Growth PartnersDealroom has a profile for this one. Try Dealroom → has acquired Diamond Art ClubDealroom has a profile for this one. Try Dealroom →, a Miami-based maker of premium diamond art kits, with Cascadia CapitalDealroom has a profile for this one. Try Dealroom → acting as exclusive financial advisor to the seller. Terms were not disclosed.
What each side brings: Diamond Art Club is a digitally native brand selling diamond painting kits — a hobby that blends cross stitch and paint-by-numbers into a screen-free creative activity. Sound Growth Partners is a growth-oriented private equity firm.
What's the endgame? The deal gives Diamond Art Club's founders liquidity while letting them retain upside as the company pursues expansion into new markets and categories. Sound Growth Partners aims to build on the brand's loyal customer base and design-led products.
Why now? Consumer interest in creative, screen-free hobbies is growing, and Diamond Art Club has differentiated itself through product quality, original artist designs, and an engaged community of repeat customers.
"I thought I knew where this process was going. I was wrong at least five times," said Alexandre Perrier, co-founder and chief executive officer of Diamond Art Club. "Now the fun part begins, the next phase of growth with Sound Growth Partners by our side."
"Diamond Art Club has built an exceptional brand with a deeply loyal customer base and a leadership position in an exciting category," said Billy Susman, managing director at Cascadia Capital.
The signal: The transaction reflects private equity's appetite for founder-owned, digitally native consumer brands with loyal communities. For Cascadia, it marks another deal in the consumer enthusiast and hobbyist sector, where differentiated brands and repeat customers are drawing investor interest.
Image credit: Generated with Gemini
