Stanley Black & Decker sells Hustler mower maker to Bad Boy Mowers
What's the deal? Stanley Black & DeckerDealroom has a profile for this one. Try Dealroom → has agreed to sell its Excel IndustriesDealroom has a profile for this one. Try Dealroom → business to Bad Boy MowersDealroom has a profile for this one. Try Dealroom →. Excel makes professional-grade, gas-powered ride-on and zero-turn mowers under the HustlerDealroom has a profile for this one. Try Dealroom → brand and is expected to generate roughly $300 million in FY 2026 revenue. Financial terms were not disclosed.
Why now? Chris Nelson, Stanley Black & Decker's president and chief executive officer, said the sale "unlocks greater shareholder value by concentrating resources on the areas where we see the most compelling opportunities to grow and win." The company frames the deal as further refining its portfolio.
What's the endgame? Stanley Black & Decker will keep building its Outdoor business around brands including Cub CadetDealroom has a profile for this one. Try Dealroom →, DewaltDealroom has a profile for this one. Try Dealroom →, CraftsmanDealroom has a profile for this one. Try Dealroom →, Troy-Bilt, and Black+DeckerDealroom has a profile for this one. Try Dealroom →. It plans to invest in electric outdoor products and residential ride-on and zero-turn mowers.
Excel, based in Hesston, Kansas, launched the first hydrostatic zero-turn mower in 1964 and sells through independent dealers across the US and Canada. "We are excited to welcome Hustler and its talented team to the Bad Boy family," said Peter Ballantyne, chief executive officer of Bad Boy Mowers.
The details: The transaction is subject to regulatory approval and other closing conditions. Stanley Black & Decker does not expect it to be dilutive to adjusted earnings per share, and Excel's results stay in continuing operations until close. BofA SecuritiesDealroom has a profile for this one. Try Dealroom → is financial advisor and Cravath, Swaine & MooreDealroom has a profile for this one. Try Dealroom → is legal counsel.
The signal: The divestiture continues a portfolio cleanup at Stanley Black & Decker, which is shedding a professional niche to double down on its biggest brands and the shift toward electric outdoor equipment.
Read more: prnewswire.com
