Surfshark buys US data-removal firm Optery in second American deal

What's the deal? Lithuanian-founded cybersecurity group SurfsharkDealroom has a profile for this one. Try Dealroom → has acquired US technology company OpteryDealroom has a profile for this one. Try Dealroom → for an undisclosed sum. Optery offers a service that helps people remove their personal data from search engines and data-broker databases.

How it works: Under the terms, Optery will keep operating as an independent company. All brands in the group will retain separate teams, customer bases, and technology, while collaborating on innovation.

Why now? The purchase strengthens the group's position in personal data protection. "Acquiring Optery will help us further strengthen our solutions, expand our technological capabilities, and introduce innovations in cybersecurity," said founder and chairman Vytautas Kaziukonis (translated from Lithuanian).

The bigger picture: This is Surfshark's second US acquisition. In 2024, it bought IronwallDealroom has a profile for this one. Try Dealroom →, which provides personal data-removal services to the public sector, government organisations, and business leadership teams.

What's in the group? Surfshark now spans its namesake VPN and cybersecurity business, data-removal service IncogniDealroom has a profile for this one. Try Dealroom →, and family safety platform HeyPoloDealroom has a profile for this one. Try Dealroom →.

The signal: The deal reflects rising demand for tools that scrub personal data from brokers and search engines, and shows an ambitious European player consolidating its footprint in the US market.

Read more: lrt.lt