Cash Plus buys joint control of Morocco's WeTaxi ahead of 2030 World Cup
What's the deal? Cash Plus, a Moroccan licensed payment institution, has agreed to acquire a joint controlling stake in TripassDealroom has a profile for this one. Try Dealroom →, the startup behind airport transfer service WeTaxiDealroom has a profile for this one. Try Dealroom →. The deal, notified to Morocco's Competition Council on August 28, 2026, marks the fintech group's entry into digital mobility, beyond its core payments and money-transfer business.
How does it work? Cash Plus will take indirect joint control through its wholly owned vehicle, Cash Plus VC Fund I SARLAU, alongside Tripass's historical partner. Governance stays shared, so Tripass will not pass under the fintech's exclusive control.
Who's involved? Cash Plus, authorised by Bank Al-Maghrib in 2019, runs more than 3,000 agencies. It reported net banking income of 863 million dirhams ($86.3 million) for 2025, up 14%, with transaction volumes above 130 billion dirhams, and listed on the Casablanca Stock Exchange this year in an IPO more than 65 times oversubscribed.
Tripass operates WeTaxi, a platform connecting passengers with pre-paid, fixed-fare airport transfers via smart kiosks in terminals. It has carried more than 2.1 million passengers, with an average rating of 4.3 out of 5 and no fare disputes.
Why now? Morocco is investing more than 190 billion dirhams ($20 billion) in railways, highways, airports, and stadiums ahead of the 2030 World Cup, which it co-hosts with Spain and Portugal. Its airports handled a record 36 million passengers in 2025, an 11% rise driven by international traffic.
What's the endgame? WeTaxi gives partner drivers digital wallets to manage earnings and access formal banking — a group long excluded from conventional finance. "With WeTaxi, we are restoring dignity and modern management tools to taxi drivers," said Abid Khirani, co-founder of Tripass.
The deal aligns with Morocco's Digital 2030 strategy, which aims to back 3,000 startups by 2030 with 1.3 billion dirhams and includes a $250 million World BankDealroom has a profile for this one. Try Dealroom →-backed acceleration facility. The Competition Council has opened a 10-day consultation, closing September 9, 2026.
The signal: The acquisition ties a payments group processing over 130 billion dirhams a year to a mobility platform with proven traction in one of the sectors most visible to international visitors. For Cash Plus, it extends a venture strategy that already includes stakes in marketplace Sle3tiDealroom has a profile for this one. Try Dealroom → and retail startup z.systemsDealroom has a profile for this one. Try Dealroom →.
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