Sincronica buys two Brazilian platforms to enter hyperautomation market
What's the deal? SincronicaDealroom has a profile for this one. Try Dealroom → has acquired two Brazilian software platforms, browserMateDealroom has a profile for this one. Try Dealroom → and control_towerDealroom has a profile for this one. Try Dealroom →, in a bid to enter the country's hyperautomation market. The deal value was not disclosed. The 26-year-old company is known for its work in banking, image processing, and document handling.
What's the endgame? Sincronica wants to become a technology supplier for corporate automation, built around its own assets rather than international infrastructure. The acquisition lets it bundle business process automation, agentic process orchestration, intelligent document capture, governance, and AI agents into a single integrated architecture.
What do the platforms do? browserMate strengthens Sincronica's cloud-based agentic and robotic automation, focused on speed and scale in building digital routines. control_tower adds capacity for managing and monitoring business workflows, giving customers a base to design and track corporate processes.
Why now? Brazilian companies are increasingly seeking automation platforms suited to the local context — with more flexibility, closer support, and less dependence on overseas structures. Hyperautomation has shifted from an innovation topic to an operational priority under pressure from digitalisation and governance demands.
"The acquisition of these platforms is a strategic growth decision. Sincronica is investing to build its own integrated offering, prepared to meet the new demands of the Brazilian market," said Lincoln Ferreira, chief executive officer of Sincronica. (translated from Portuguese)
The signal: The move signals a race among domestic vendors to own the full hyperautomation stack — combining automation, document capture, and AI agents — as Brazilian firms look for alternatives to foreign platforms.
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