Parachute launches $1.5M in-house venture arm

What's the deal? Veteran entrepreneur John Vance has launched Parachute, an advisory studio for frontier and emerging technology companies, alongside a $1.5 million in-house venture arm. The firm plans to deploy capital directly into the clients it advises.

What it does. Parachute works with founders to rebuild their companies' stories and sales infrastructure, with fees tied to outcomes rather than fixed retainers. Vance said he has worked with brands including Stripe, AdidasDealroom has a profile for this one. Try Dealroom →, AT&TDealroom has a profile for this one. Try Dealroom →, and Ramp.

Why it matters. The model combines advisory work with direct investment: when Parachute has strong conviction in a client, it can write a cheque and then help build the go-to-market function around that investment.

Read more: PR Newswire

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