Info Edge backs workforce startup Factrika with ₹8.90 Cr
What's the deal? Info Edge (India)Dealroom has a profile for this one. Try Dealroom → is investing ₹8.90 crore ($1.03 million) in Udyogtech VenturesDealroom has a profile for this one. Try Dealroom →, which operates the on-demand industrial workforce platform FactrikaDealroom has a profile for this one. Try Dealroom →. The deal, approved on August 14, 2026, initially gives Info EdgeDealroom has a profile for this one. Try Dealroom → an 18.58% stake, with an option to raise it to about 26%.
How it works: The investment comes in two tranches. The first involves subscribing to one equity share and 3,098 compulsorily convertible preference shares; the second, which could lift Info Edge's holding to 26%, is contingent on performance milestones.
What's Factrika? Incorporated on July 2, 2024, the startup runs a platform connecting manufacturers with skilled workers. Info Edge said the deal is a strategic move to explore business synergies and was conducted on an arm's length basis.
Why it matters: The check is small — roughly $1 million — placing it near the bottom of early-stage venture rounds by size. For Info Edge, though, it is another early bet through its investing arm rather than a headline financing event.
The bigger picture: Alongside the Factrika deal, Info Edge approved a separate ₹90 crore investment in its wholly-owned subsidiary, Startup Investments (Holding) LimitedDealroom has a profile for this one. Try Dealroom →, which invests directly and indirectly in tech companies and alternative investment funds.
The signal: Info Edge, best known for building JobHaiDealroom has a profile for this one. Try Dealroom → and 99acresDealroom has a profile for this one. Try Dealroom → and as an early backer of Zomato and Policybazaar, continues to seed young Indian startups through small, staged bets. The Factrika deal extends its playbook of taking minority positions early and reserving the right to scale up as companies prove out.
Read more: Investywise
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