Raksul buys DM specialist Mail Customer Center to lead Japan's direct mail market
What's the deal? Raksul has agreed to acquire Mail Customer CenterDealroom has a profile for this one. Try Dealroom →, a direct mail (DM) delivery agency, and will make it a wholly owned subsidiary on 1 October 2026. The Tokyo-based printing platform said the deal makes it one of the largest DM handlers in the industry.
What each side brings: Founded in 1999, Mail Customer CenterDealroom has a profile for this one. Try Dealroom → handles some 300 million pieces of mail a year, backed by deep industry knowledge, established operations, and a strong customer and partner base. Raksul plans to pair that with its own technology, marketing know-how, and customer base.
Why now? Physical DM is being reassessed as marketers rethink budgets amid rising digital ad costs and cookie restrictions. The global DM market is projected to grow from about $66 billion in 2026 to roughly $74.5 billion by 2030, while Japan's market sits at around ¥380 billion.
What's the endgame? Raksul is building what it calls a "problem-solving platform for small and medium-sized businesses," advancing through in-house launches and M&A. This is its second DM acquisition, following Mailing JapanDealroom has a profile for this one. Try Dealroom → in July 2025.
The company aims to support the full DM cycle — from planning and production to delivery and results measurement — and deliver higher-quality, lower-cost sending services.
In their words: Chief executive Junichiro Ota said Mail Customer Center has built "Japan's largest-class delivery track record." Raksul group CEO Yoshihisa Nagami said combining the two firms will "further enhance the value" offered to DM customers.
The signal: Raksul is consolidating a fragmented but resilient corner of the marketing world, betting that paper mail retains value as digital channels grow costlier. Two DM acquisitions in under 18 months point to a roll-up strategy aimed at making Raksul essential infrastructure for smaller businesses.
Image credit: Generated with Gemini
Read more: PR Times
