RepSpark lands $22M from Headlight to scale B2B commerce beyond golf

What's the deal? RepSparkDealroom has a profile for this one. Try Dealroom →, a B2B e-commerce platform for wholesale apparel brands and retailers, has raised $22 million in growth equity from Headlight PartnersDealroom has a profile for this one. Try Dealroom →. The Anaheim-based company will use the money to expand its enterprise product suite, grow its ERP integration ecosystem, and deepen its AI-powered tools.

What does it do? RepSpark provides a single platform for digital ordering, product customisation, digital catalogs, and accounts receivable. It serves more than 250 brands and 100,000 retailers worldwide and processes over $4 billion in annual B2B transactions.

What's the endgame? Golf is RepSpark's largest and fastest-growing vertical, where 80% of Association of Golf Merchandisers buyers use the platform, according to a 2025 Circana study. The company wants to repeat that dominance across swim, fitness, tactical, and footwear.

Why now? Headlight backs software platforms that have already become category standards. "RepSpark is exactly the kind of B2B software business we look to partner with: a platform so embedded in its industry that it has become the market standard," said co-founders and managing partners Jack Zollicoffer and Cam Salem.

The moat: RepSpark's advantage is its two-sided network. "When 100,000 retailers are already on the platform ordering every day, a brand doesn't have to convince their accounts to adopt new software, their accounts are already here," said Sawyer Frank, senior vice president of sales.

The signal: Investors are chasing vertical software that becomes indispensable infrastructure within a niche. RepSpark's bet is that proven dominance in one category — golf — is a template for owning wholesale commerce across specialty retail.

Read more: Business Insider

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