Victoria Beckham brand takes £6.2m shareholder loan as losses hit £4.8m

Victoria Beckham 's fashion business has secured a £6.2m loan from its shareholders — including Victoria and David Beckham, private equity firm Neo , and Simon Fuller — as losses widened despite rising sales.

Sales reached £112.7m for 2024, up 26.5% and a fourth straight year of growth. Online cosmetics sales jumped 24%, aided by new products such as a concealer pen and eyeliner. Still, pre-tax losses widened to £4.8m from £2.9m the year before.

Accounts filed at Companies House flagged "material uncertainties" over the company's ability to continue as a going concern. These include the need to extend a £4.1m bank loan due for repayment next week — an extension the company expects to sign this week.

The funds are intended to support growth plans, cut costs, and streamline operations. It also plans to expand its presence in department stores across the UK and France, and expects a boost from Victoria Beckham's upcoming Netflix docuseries.

The injection follows £6.9m provided by shareholders last year. Net liabilities stand at £29.7m, narrowed by almost £10m from a year earlier.

The Beckhams keep backing a brand that is scaling revenue but not yet turning a profit. With a combined £500m fortune, per the Sunday Times Rich List, the shareholders have the depth to fund the gap — and the docuseries could hand it a fresh consumer push.