WorKraken
Business management software for SMEs, combining operations, administration and digital presence.
The founders
JB
AP
The company
WorKraken is a single business management platform for small and medium-sized businesses, pulling operations, administration and digital presence into one system. That spans customer records, availability, reservations, contracts, payment collection, due dates, expenses, permissions and reporting, accessible via web and mobile.
SMEs still stitch together a dozen disconnected tools for scheduling, invoicing and social media, and WorKraken is betting they'd rather run it all from one place. With the platform officially launched on 3 November 2026, the company is building at a moment when consolidation beats yet another point solution.
The company was co-founded by Joaquín Benítez and Ailin Pizarro to give smaller operators the kind of integrated back office that larger firms take for granted. WorKraken launched in November 2026 and is currently pre-funding.
Benítez serves as co-founder, CEO and CTO, covering both the commercial and technical sides. Pizarro, co-founder and CMO, brings a programming background — she is developing code to automate social media post creation and will lead sales, a rare blend of marketing and engineering.
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