Funded · $1M sofacet.com ↗

So/Facet

Lab-grown diamond jewelry for modern self-expression.

Founded Mar 2026Mumbai, India$1M raised FashionLuxuryDiamond

The founders

AN
Ex-Unilever, Standard Chartered · Shri Ram College of Commerce
Aarushi Agrawal NaulakhaAA
Ex-Unilever, ITC, Future Retail · MICA

The company

What they're building

So/Facet is a Mumbai-based lab-grown diamond jewellery brand building a premium, design-led label for younger consumers who want diamonds for everyday self-expression rather than only for weddings and engagements.

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