LifeCloneAI
AI operating system for owner-led businesses.
The founders
The company
London-based LifeCloneAI is building a private AI command centre for owner-led businesses that plugs into tools like Shopify, Google Workspace, CRMs and ad platforms, then surfaces the signals that matter as scrollable, actionable 'reels'. Crucially, it runs on 'governed execution': the AI prepares actions with supporting evidence, but a human keeps final sign-off.
Small business owners are drowning in disconnected software and half-baked AI chatbots that act without accountability. LifeCloneAI's bet is that the winning format is a structured operating surface with role-based permissions and an auditable memory, not another conversation window.
Founded in 2026 by Ethan Sofan Harris, the company is starting where the data is cleanest and most measurable—Shopify-based commerce—using sales, inventory and customer signals as its entry point before adapting its 'Client OS' to other business types.
It's early days and a solo-founder story, so the proof will be in the product: the team is leaning on models like Codex and Claude within a defined framework of sources, permissions and workflows, and is already publishing case studies across wholesale commerce, B2B services and vertical marketplaces.
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