Bullseye Logistics
Brokerage for complex, short-notice North American freight.
The founders
DW
The company
Bullseye Logistics is a St. Louis freight brokerage built for the loads other brokers turn down — short-notice, multi-stop and awkwardly shaped freight moving across the lower 48, plus cross-border into Canada and Mexico. It runs a single-point-of-contact model, so the same rep handles a client from quote to final settlement across dry van, reefer, flatbed, step-deck, LTL and expedited modes.
Freight brokerage is a crowded, handoff-heavy business where complex shipments get declined or lost in queues, and shippers increasingly want accountability over anonymity. Bullseye is betting the opening is in the hard-to-move freight, with a spot-quote turnaround it puts at five minutes during business hours.
Founded in 2026 by Daniel Webber, the company is still pre-funding and keeps its origin details close. What it does say is telling: a founding team member is assigned to client accounts, so key personnel stay hands-on in daily operations.
With founder-level involvement baked into the service model, the team is wagering that direct ownership of accounts — not scale — is what wins complex freight. For carriers, it pairs that with same-day setup and quick-pay terms, the two things that actually keep trucks loyal.
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