ZyG provides an agentic operating system for the direct-to-consumer (DTC) e-commerce market, designed to scale product businesses into established brands. The company operates on a partnership model, working with product innovators and DTC brands by executing the digital and operational scaling processes while partners retain full control and intellectual property of their brand and physical product. Founded in 2025 in Tel Aviv, Israel, ZyG was established by executives and founders from ironSource, a mobile monetization and distribution company that merged with Unity at an $11 billion valuation. The founding team includes Tomer Bar-Zeev (Chairman), Omer Kaplan (CEO), Assaf Ben Ami (CFO & COO), Nadav Ashkenazy, and Daniel Shinar, who were later joined by AI and cybersecurity experts from Unit 81: Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur. The company launched publicly in March 2026 after raising a $58 million seed round led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners. Shortly after, in May 2026, ZyG secured a $60 million Series A round led by Accel at a reported $500 million valuation, bringing its total funding to $118 million. The company's core offering, the ZyG Operating System, addresses three primary challenges in e-commerce: identifying viable products, building scalable infrastructure, and securing financing. It employs a system of specialized AI agents built on a unified data layer to manage the entire customer journey. This includes analyzing product-market fit to generate a predictive "ZyG Score" before launch, building the online store, creating marketing materials, managing user acquisition, and optimizing logistics. By replacing a fragmented set of tools and agencies with a single, integrated platform, the system aims to remove operational complexity for founders. ZyG's business model is based on a revenue-sharing agreement, taking a fixed percentage from its partners, which aligns the company's success with that of the brands it supports. This "pay-as-you-grow" structure, combined with cohort financing for high-potential products, allows entrepreneurs to scale their operations without surrendering equity. Keywords: Agentic operating system, DTC e-commerce, direct-to-consumer, AI agents, e-commerce scaling, product-market fit analysis, revenue-sharing business model, e-commerce financing, ironSource founders, Omer Kaplan, Tomer Bar-Zeev, eCom scale, brand building, growth prediction, ZyG Score, automated user acquisition, digital brand execution, Tel Aviv startup, Bessemer Venture Partners, Lightspeed Venture Partners, Accel, AI-powered e-commerce, e-commerce infrastructure.
Dealroom maps ZyG's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.
13team members profilednamed & role-tagged by Dealroom
Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.
Market sentiment
What the market is saying about ZyG
An AI-synthesized read of the highest-engagement posts about ZyG on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
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