Zumub

About Zumub

Zumub is an e-commerce company specializing in sports nutrition, dietary supplements, and wellness products. Founded in 2010 by Urbano Veiga, the company is headquartered in Agualva-Cacem, Portugal. Initially focused on sports nutrition, Zumub has since diversified its product range to include health and weight loss supplements, healthy foods, and sports accessories and apparel. The company operates on a direct-to-consumer business model through its online platform, which features over 10,000 products from more than 200 brands, including its own private label, Zumub. Revenue is generated through first-party (1P) sales of these products, where Zumub acts as the direct seller. In 2024, the company's online store generated US$47 million in sales.

The company serves a global market, shipping to numerous countries, with its main markets being Portugal, Spain, France, Germany, and Italy. More than half of its business is international. Zumub also functions as a manufacturer through its own facility, Zumub Labs, where it develops, tests, and produces HACCP-compliant food supplements. This vertical integration allows the company to offer its products at factory prices to distributors and partners. The target audience includes gym-goers, fitness enthusiasts, and professional athletes. Zumub's growth has been substantial, with reported annual increases of over 50%. In July 2025, the company leased a new 3,455 sqm warehouse in Pinhal Novo, Portugal, to increase production capacity and support its expansion.