Zootly

About Zootly

Zootly, a South African cannabis lifestyle brand, was established on October 17, 2018, by co-founders Derek and Chris. The launch coincided with the day Canada legalized cannabis and followed a South African Constitutional Court ruling that permitted marijuana consumption in private residences. This legal shift signaled a significant market opportunity for the entrepreneurs. Derek, an experienced entrepreneur, had previously explored ventures in the cannabis industry, including growing operations in Zimbabwe. Chris brought a background in the fitness and nutrition profession, viewing the cannabis sector as the next major growth industry. The duo embarked on international travels to build relationships with top distributors before launching Zootly.

The company operates primarily as an online retailer and wholesaler of cannabis-related products. Initially, Zootly also had a physical retail presence, first in Woodstock and later on Kloof Street, but has since transitioned to a strictly online model as of September 2022. The business serves the South African market, offering nationwide delivery. Zootly's revenue is generated through the direct sale of its diverse product range to consumers and through wholesale distribution to other businesses.

Zootly's product portfolio is extensive, featuring items sourced both locally and internationally. The offerings include CBD-infused edibles like jellies and chocolates, dry herb vaporizers, disposable vape pens, cannabis seeds from various banks, and smoking accessories. They position themselves as a premium brand that remains affordable. The target market is broad, encompassing not just seasoned cannabis users but also professionals, health and wellness-focused individuals, and new consumers exploring cannabis for recreational or therapeutic reasons.