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ZoomSystems

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Global leader in automated retail, providing an end-to-end solution including hardware, software and managed services

San Francisco, United StatesFounded 2002Fintech
Valuation $25–50M Last recorded · 2013
Headcount <100 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for ZoomSystems and the history behind them.

About ZoomSystems

ZoomSystems operates in the automated retail sector, providing unattended point-of-sale solutions for brands and retailers. The company was established in 2002 by Gower Smith, a serial entrepreneur with a background in the technology and computer industry in Asia. Smith's experience included successful startups like the Australian distribution for Apple computer products and a networking software company.

The company's primary offering consists of automated, self-service retail kiosks known as "ZoomShops." These units are strategically placed in high-traffic areas such as airports, malls, and military bases. ZoomSystems' business model involves providing a comprehensive solution that includes hardware, proprietary software, and managed services. Revenue is generated through upfront development fees for system integration, the sale of the ZoomShop hardware, and ongoing service fees. The company's services cover location procurement, supply chain integration, inventory management, and remote monitoring.

ZoomShops feature a touch-screen interface for product selection, a credit card reader, and a robotic arm for dispensing items, which distinguishes them from traditional vending machines. This system is designed to offer the convenience of online shopping with the immediacy of brick-and-mortar retail. The platform supports a range of products including consumer electronics, cosmetics, and personal health items. Notable partnerships have included major brands like Best Buy, Apple, Macy's, Proactiv, and Nespresso, with over 1,000 ZoomShops deployed across the U.S., Europe, and Japan. A significant milestone was a 2006 agreement with Macy's to roll out kiosks in over 400 locations as a replacement for their electronics departments. After filing for Chapter 11 bankruptcy in 2015 and emerging later that year, ZoomSystems was acquired in November 2017 by Swyft, Inc., a company co-founded by Gower Smith in 2013 to develop next-generation automated retail technology.

Source: Dealroom company data

At a glance

Founded
2002
Headquarters
San Francisco, United States
Sector
Fintech

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed2 investors entered at this stage

  • Boston Harbor Angels
  • Valhalla Private Capital

Series A2 investors entered at this stage

Series B and later2 investors entered at this stage

Team profiled 27 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States94.1%
🇬🇧 United Kingdom5.9%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about ZoomSystems on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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