Zoodmall

Zoodmall, a subsidiary of the Swiss-headquartered OrientSwiss, was established in 2018 to target emerging e-commerce markets. The company operates as a B2C mobile shopping app, providing a localized experience by overcoming challenges related to language, payments, and logistics for underserved, mobile-ready consumers.

The company was founded by a team of experienced entrepreneurs, with Michael Khoi serving as the Group CEO. Khoi's extensive background includes leadership roles in e-commerce, automotive distribution, and marketing, along with an Executive MBA from IMD. His vision for Zoodmall is to provide financial inclusion and 'necessary shopping' to consumers in markets with limited access to credit.

Zoodmall has created a comprehensive digital ecosystem that includes ZoodPay for financial technology, ZoodMall for e-commerce, and ZoodShip for logistics. This integrated model centers around digital lending. The company primarily generates revenue through a commission-based model for transactions on its platform. The platform connects customers in markets like Lebanon, Uzbekistan, Pakistan, Iraq, and Kazakhstan with over 30,000 sellers offering more than 7 million products from local and cross-border sources. These products span various categories, including electronics, apparel, and home goods.

A core component of Zoodmall's strategy is its 'Buy Now, Pay Later' (BNPL) service, ZoodPay, which addresses the low credit card penetration in its target regions. This service allows customers to purchase items and pay for them in interest-free installments over several months, a feature available both online and in offline partner stores. For merchants, Zoodmall provides an API to integrate ZoodPay, full operational logistics support, and marketing services to help them acquire new customers. The company has successfully raised significant capital to fuel its expansion, including a $10 million Series A in June 2020 and a $38 million Series B in November 2021, with investors like Zain Ventures and Sturgeon Capital.

Keywords: Zoodmall, ZoodPay, OrientSwiss, Michael Khoi, cross-border e-commerce, Buy Now Pay Later, BNPL, emerging markets, fintech, digital lending, Middle East e-commerce, Central Asia e-commerce, mobile marketplace, ZoodShip, financial inclusion, online retail, installment payments, Lebanon, Uzbekistan, Kazakhstan, Iraq, Pakistan, e-commerce logistics, B2C marketplace