Zocai

About Zocai

Zocai is a Chinese jewelry brand established in April 2004 by founder Wu Tao. The company began as Shenzhen Zocai Jewelry Co., Ltd., later becoming Shenzhen Zocai E-commerce Co., Ltd. Zocai operates as an internet-first brand that has integrated both online and offline sales channels, adopting a "mouse + cement" business model. This approach involves e-commerce platforms combined with physical experience stores in major Chinese cities like Beijing, Shanghai, Shenzhen, and Hangzhou.

The company's business model focuses on optimizing the jewelry supply chain by integrating the roles of diamond wholesaler, jewelry processor, designer, and retailer. This vertical integration allows Zocai to source diamonds directly from suppliers, such as those in the world's diamond capital, Antwerp, and manage its own processing, which helps in offering competitive pricing. The brand’s initial goal was to make diamond rings affordable for everyone. Zocai received a seed funding round on September 27, 2011, from Kaitai Capital Management.

Zocai offers a wide range of products including diamond rings, necklaces, earrings, and bracelets, along with other precious stone jewelry. A key feature of their service is customization, providing options for new original designs, DIY customization, and pieces made from customer-provided designs. They emphasize creating emotionally resonant and personalized jewelry, which they term "love tokens." The brand has also collaborated on designing custom jewelry for various film and television productions.