zLinq

About zLinq

zLinq operates as a specialized communications lifecycle management (CLM) provider, targeting multi-location enterprises with a solution to simplify the procurement, administration, and optimization of their voice and data assets. The company was founded by Tatiana Finkelsteyn, who first established its sister company, IQ Wired, in 2003 to create a more transparent system for businesses to manage technology services. Recognizing a need for a dedicated focus on communications, zLinq was launched as an independent brand in March 2018, after a year of incubation within IQ Wired.

The company's business model is built on becoming a risk-sharing partner and an outsourced extension of a client's IT team, managing the entire lifecycle of their communications infrastructure. This CLM approach combines key features of other models like Telecom Expense Management (TEM), auditing, and agent services to offer a comprehensive solution. zLinq generates revenue by helping clients manage their relationships with over 350 service providers, ensuring they secure optimal contracts and services without necessarily needing to switch vendors. The firm offers a budget-neutral guarantee, signaling a shared-risk partnership where its success is tied to the client's.

zLinq's core offering is its Communications Lifecycle Management platform, which provides services such as strategic advisory, inventory and audit, invoice processing, and optimization. Clients gain access to a customer dashboard that offers a unified view of all telecom assets, expenses, providers, and service performance, enabling data-driven decisions. Key features include identifying cost-saving opportunities, managing vendor relationships, and providing engineering support for network design and unified communications strategy. The platform is designed to serve mission-critical industries like healthcare, manufacturing, and financial services. Significant milestones include securing Series A funding in March 2018 and a Series B round in December 2022 led by McCarthy Capital, which fueled a platform rebuild and company expansion. The firm has continued to raise capital, including a Series B top-off in July 2024 to further invest in its product and marketing functions.