Zimi

The core of Zimi's business is the design, development, and sale of smart home devices that connect to the internet and each other. Its product lines, Powermesh and Senoa, include smart light switches, dimmers, power points, fan controllers, and garage door controllers. These products are designed to be easily installed by an electrician, replacing existing switches without the need for new wiring. This allows users to control lighting, appliances, and other devices through the Zimi app, voice commands via assistants like Google Assistant and Amazon Alexa, or the physical switch. The system operates on a reliable mesh network, where each connected device helps to extend and strengthen the network's reach and response time.

Zimi generates revenue primarily through the sale of its hardware products. The company utilizes a multi-channel distribution strategy, selling to customers through leading wholesale, commercial, retail, and trade partners such as Trader, Steel-Line, Beacon Lighting, and Polyaire. In addition to hardware sales, Zimi offers installation and maintenance services and has introduced subscription-based options for premium features, creating a recurring revenue stream. The company is focused on the multi-billion-dollar Australian smart home market and is expanding into the commercial sector with its Senoa Pro range through a partnership with Zencontrol. Zimi is also positioned for future growth through global expansion opportunities and by ensuring its products are compatible with emerging global standards like Matter.