ZigZag

The platform's business model centers on aggregating products from thousands of online stores, offering users a single point of access to a vast and diverse inventory. ZigZag's core technology leverages artificial intelligence and big data to provide personalized product recommendations based on user browsing history, purchase patterns, and preferences. This creates a curated and engaging experience, primarily for its core demographic of women in their teens, 20s, and 30s. Revenue is generated through its integrated payment service, 'Z-Pay,' which simplifies the checkout process by allowing users to purchase items from multiple stores in a single transaction. The company also earns income from advertisements and partnerships with the numerous brands and shopping malls featured on its app.

ZigZag's service is delivered through a user-friendly mobile application available for Android and iOS. The app allows users to discover new items, compare products from different sellers, and maintain wishlists. A key achievement was reaching ₩750 billion in transaction value in 2020, with projections to exceed ₩1 trillion the following year. This growth was supported by strategic marketing campaigns, including one featuring Oscar-winning actress Youn Yuh-jung, and the introduction of new services like 'direct delivery' for next-day arrivals. Following the merger with Kakao, the company has expressed ambitions to expand its footprint into other Asian markets.