Zhugefang

About Zhugefang

Zhugefang, legally registered as Zhuge Qihang (Suzhou) Technology Co., Ltd., operates as a data-centric real estate platform in China, initially established in 2015. The company was founded by Su Weijie, who brought a blend of real estate and internet industry experience to the venture. Entering a market where competitors often struggled with the prevalence of false property listings, Zhugefang differentiated itself by focusing on data aggregation and verification. It developed a proprietary real estate data search engine, the Zhuge-HBSE System, which systematically cleans and reorganizes property information from numerous online sources every ten minutes to ensure listings are current and authentic.

The platform serves a dual-sided market, offering distinct value to both property seekers and real estate professionals. For consumers, it provides a search tool that filters out duplicate and deceptive listings, enhancing the efficiency of finding new homes, second-hand properties, and rentals. A key feature is the transparent presentation of multi-channel price quotes and historical price changes for a single property, which demystifies pricing and empowers buyers with more comprehensive market information. Users can also subscribe to personalized alerts for properties that match their specific criteria.

For the business-to-business segment, Zhugefang provides real estate brokerage companies, agents, and property developers with a suite of services designed to improve their operational effectiveness. This includes offering Software-as-a-Service (SaaS) solutions, precision lead generation, and data-driven marketing tools. The company's revenue model is based on monetizing this B2B traffic and providing these value-added services rather than charging consumers. After initially establishing its robust data infrastructure and traffic distribution capabilities, the company evolved into an open transaction platform. This platform supports various collaboration models, such as direct operation and partnerships, providing collaborators with access to its full suite of products to enhance their transaction efficiency, which has been reported to be two to three times the industry average for partner companies.