zhiwen

About zhiwen

Zhiwen, legally known as Beijing Kaiwei Technology Co. Ltd., was established in Beijing in 2015 to provide career development services. The company was founded by Qiu Zhaonian and Huang Yiran. Qiu Zhaonian, the CEO, is a graduate of the China University of Political Science and Law and previously worked at Deloitte. Huang Yiran, the Chief Content Officer, graduated from the Accounting Department of Renmin University of China, earned a master's degree with distinction from the University of Warwick's Finance Department, and also has a background in consulting at Deloitte.

Zhiwen operates as an online platform for career training and consulting, focusing on university students and young professionals. The business model is centered on offering a comprehensive suite of services that cover the entire career lifecycle, from planning and skill development to job placement. Revenue is generated through paid knowledge subscription products and services which include courses, one-on-one coaching, and job opportunity matching. The company caters to individuals seeking careers in high-demand sectors such as finance, law, consulting, and accounting.

The platform's services are delivered through various products including industry-specific training camps, micro-classes, a new media presence, and a question bank. A key offering is its EIU (Enterprise, Individual, University) ecosystem, designed to create a beneficial cycle linking corporate partners, individual users, and universities to align resources, information, and needs. For its users, Zhiwen provides a fully online platform covering career assessment, resume building, interview preparation, and access to job opportunities with partner companies. The company has secured multiple rounds of funding from notable investors including Zhaopin, Tencent, NetEase, and The Hina Group, which has supported its growth and the continuous development of its service offerings.