Zevia

Zevia PBC is a beverage company focused on producing zero-calorie, zero-sugar drinks naturally sweetened with stevia. Founded in Seattle, Washington, in 2007 by Derek Newman, Jessica Newman, and Ian Eisenberg, the company was born from a desire for a healthier alternative to conventional diet sodas laden with artificial ingredients. Jessica Newman, a marathon runner, was particularly motivated to create a cleaner beverage option.

The business operates in the health-conscious beverage market, targeting consumers looking to reduce sugar intake, including diabetics and those following specific diets like keto. Its revenue is generated through the sale of its beverage products across a multi-channel distribution network that includes major grocery retailers, drug stores, mass-market stores, and e-commerce platforms like Amazon.com. As of 2020, its products were available in over 25,000 retail locations in the U.S. and Canada. In 2010, the company was acquired by Paddy Spence, a veteran of the natural products industry who previously founded the market research firm SPINS. Spence's own journey of cutting sugar from his diet led him to discover and subsequently purchase Zevia, steering the company as CEO and chairman. Under his leadership, Zevia experienced significant growth, with sales surpassing $60 million by the end of 2013. The company went public on the NYSE under the ticker ZVIA in July 2021.

Zevia's product portfolio is extensive, featuring six main lines: Soda, Energy Drinks, Organic Tea, Mixers, Sparkling Water, and a kids' line called Kidz. All products are Non-GMO Project Verified, gluten-free, Kosher, and vegan. The core ingredients are typically carbonated water, stevia leaf extract, and natural flavors, with some products also containing monk fruit extract and erythritol. The brand differentiates itself by using plant-based sweeteners and avoiding artificial colors and preservatives, which are common in competing diet sodas from giants like Coca-Cola and PepsiCo. This simple, clean-label approach is a key selling point, appealing to a growing consumer segment focused on health and ingredient transparency.

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