Zettics.

About Zettics.

Zettics operated as a provider of mobile analytic and measurement applications, focusing on big data analytics for mobile network operators. The company was officially founded in 2011, emerging from the merger of two existing companies, Ground Truth and Umber Systems. Asa Kalavade, who was the founding CEO of Umber Systems, became a co-founder of Zettics and served as its CTO and SVP of Engineering. Her background in real-time systems, multimedia applications, and mobile technologies was central to the company's development. Sterling Wilson, previously of Qpass and Concur Technologies, served as the CEO.

The core of Zettics' business was a patented technology that powered a suite of analytics solutions. This platform provided mobile operators with deep, real-time insights into subscriber behavior and data consumption patterns. By delivering a comprehensive view of network usage, Zettics enabled its clients—the network operators—to optimize their services for revenue generation, customer satisfaction improvement, and cost reduction. Specific applications of the technology included data monetization with third parties, enhancing CRM systems, identifying network abuse, analyzing pricing plans, and reducing customer churn. The business model centered on providing these sophisticated analytics tools to major operators, processing trillions of records monthly.

The company's journey included significant venture capital backing from firms like North Bridge Venture Partners, Voyager Capital, Steamboat Ventures, and Emergence Capital. Over its lifetime, Zettics raised a total of $29.4 million across four funding rounds. A key event in its history was the acquisition of Velocent Systems. The company's trajectory concluded in June 2015 when it merged with Movik Networks to form a new entity, Anova Data.