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Zen Planner

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Fitness management software for martial arts schools, CrossFit boxes, MMA schools, fitness studios & gyms that reduces admin time so you can grow your business.

Highlands Ranch, United StatesFounded 2006Other B2B Software
Valuation $50–100M Last recorded · 2013
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Zen Planner and the history behind them.

About Zen Planner

Zen Planner provides a comprehensive software solution designed to simplify the management of fitness businesses. Established in 2006, Zen Planner serves over 6,000 fitness business owners globally, including gyms, yoga studios, martial arts schools, and other fitness-related enterprises. The company operates in the fitness management software market, offering tools that help businesses streamline their operations, manage memberships, schedule classes, process payments, and retain athletes. Zen Planner's business model is subscription-based, generating revenue through monthly or annual fees paid by clients for access to its suite of software tools. The platform is designed to save time for fitness business owners, allowing them to focus on growing their business and enhancing customer satisfaction. Zen Planner also emphasizes long-term support and customer service, ensuring clients receive the assistance they need to succeed.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2006
Headquarters
Highlands Ranch, United States
Employees
24
Open positions
None listed
Dealroom signal
60.9/100
Industry
Wellness Beauty
Sector
Other B2B Software, Navigation, Social, Social Media, Search Engine, Time Management, Reporting, Community, Moving Services, Administration, Wellness / Beauty, App
Business model
SaaS
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Mar 2017 $0 — DAXKO —
SERIES A✓Equity / VC Oct 2013 $10M $40M Mainsail Partners —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Zen Planner website traffic

Latest recorded traffic for Zen Planner is 830K monthly website visits, up 18.6% over the last three months. Zen Planner's team declined 59.3% over the past year.

Latest monthly visits830K 3-month web change+18.6% 1-year team growth-59.3%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Mainsail Partners

Other known investors2 additional known investors

  • DAXKO
  • Darrin Ginsberg
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Zen Planner on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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