Zdeer

About Zdeer

Founded in 2014 by Zhu Jiangtao, Zdeer is a technology company headquartered in Wuhan, China, that provides solutions for at-home health and wellness. The company has secured significant financial backing, raising over $15.3 million across six funding rounds from notable investors including GL Ventures, Cowin Capital, and CICC Huirong. This series of investments, including two rounds in 2023 that totaled over 100 million RMB, is designated for product research and development, supply chain enhancements, and channel expansion.

Zdeer operates with a dual-focus business model, dividing its offerings into two main segments: tech-based medical products and general wellness lifestyle products. The medical segment targets specific health issues with devices for at-home treatment, while the wellness segment provides products for preventative care and health maintenance. This strategy allows the company to address a wide spectrum of consumer health needs. The company's product lineup is extensive, featuring items such as smart hearing aids, sleep therapy devices, nasal treatment instruments, and electric oral care products. Additionally, they offer modern interpretations of traditional Chinese wellness tools like smart moxibustion boxes and cupping devices. The company holds numerous medical device registration certificates in China and has filed for nearly 3,000 patents, underscoring its commitment to developing a robust intellectual property portfolio.

The company distributes its products through a comprehensive multi-channel strategy. Online, Zdeer's products are available on major e-commerce platforms like Tmall and JD.com, as well as specialized health-focused platforms such as Ali Health. The company also engages with customers through emerging social commerce channels on platforms like Douyin and has established partnerships with curated online retailers like Xiaomi Youpin. Offline, Zdeer utilizes a distribution model targeting large-scale key accounts and retail terminals, including collaborations with major supermarket chains like Walmart and Costco, and numerous pharmacy chains. This broad distribution network ensures that its products are widely accessible to consumers. The company has also initiated its global expansion by listing products on Amazon and AliExpress, targeting markets in North America, the Middle East, and Southeast Asia.