Zartico

About Zartico

Zartico is a data analytics startup that specializes in providing strategic planning solutions for destinations. The company operates in the data science and technology market, serving clients across North America, including over 250 destinations. Zartico's primary offering is the Destination Operating System®, a platform that combines science, technology, and human ingenuity to provide insights into people's movements and economic opportunities.

Zartico's business model revolves around ingesting large streams of commercially available geolocation and lodging performance data. This data is then layered with credit card spending data and event data to create a comprehensive picture of a destination. The company's unique Place-Based Strategy allows organizations to make data-led decisions that shape the future of their communities.

Zartico's revenue is likely generated through a subscription-based model where clients pay for access to the Destination Operating System® and the insights it provides. The company prides itself on its transparency and continuous improvement of its methodology to extract the most value from the data.

In simpler terms, Zartico helps places (like cities or tourist destinations) understand how people move around and spend money in their area. They use this information to help these places make better decisions about how to plan for the future.