Zappi

About Zappi

Zappi provides a technology-driven consumer insights platform for businesses, aiming to digitize the market research industry. Founded in 2012 by Stephen Phillips, the company originated from his international career in market research and a desire to make the process faster and more data-centric. Phillips, a recognized figure in the industry for his work on consumer behavior and behavioral economics, established the firm to move beyond traditional, slow, and expensive research methods.

The company operates on a software-as-a-service (SaaS) model, serving over 350 global enterprises, including prominent names like PepsiCo, McDonald's, and Heineken. Its core business revolves around an automated platform that allows clients to test ideas for advertising, new products, and shopping experiences. By leveraging AI and machine learning, the platform provides actionable insights from consumer feedback, often within hours, a significant reduction from the weeks typical of conventional research. This allows marketing and product teams to validate, refine, and optimize concepts before they go to market.

The Zappi platform functions as a centralized system of record for consumer insights, creating a connected data asset for each client. Each research project contributes to a historical database of over 1.2 billion data points, enabling clients to benchmark new ideas against past performance and category norms. Its suite of tools allows users to screen and optimize concepts at various stages of development. Recently, Zappi introduced AI-powered agents that combine a brand's proprietary data with large language models to generate new product ideas, aiming to further accelerate the innovation cycle. The company has steadily grown, securing $200 million in funding over four rounds, culminating in a $170 million Series B round in late 2022 led by Sumeru Equity Partners. This capital is being used to expand its datasets, enhance AI capabilities, and grow its team of over 300 employees across 13 countries.