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Zapia

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Personal assistant via WhatsApp developed by BrainLogic AI that handles tasks like scheduling, reminders, summaries and shopping

Montevideo, UruguayFounded 2023Consumer Services
Valuation $25–50M Last recorded · 2026
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Zapia and the history behind them.

About Zapia

Zapia is a personal artificial intelligence assistant built for Latin American users, accessible primarily through WhatsApp. Developed by BrainLogic AI, a startup based between Silicon Valley and Montevideo, Uruguay, Zapia was designed to help users manage daily tasks through natural language conversations tailored to regional linguistic and cultural nuances.

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Users can interact with Zapia to perform functions such as scheduling messages and reminders, transcribing audio messages, summarizing news and videos, analyzing PDFs, and generating image interpretations. One of its key innovations is “Zapia Conecta,” a feature that enables the assistant to contact real businesses on behalf of the user to book appointments, make reservations, or check availability—entirely through messaging apps.

Zapia leverages Claude through Google Cloud’s Vertex AI, combining large-scale generative language capabilities with cloud-based scalability. Within its first year, Zapia surpassed three million users and achieved strong user satisfaction scores across Latin America, driven by its ability to offer intuitive, responsive, and regionally aware support.

Despite strong adoption, external risk assessment platforms have flagged the domain as medium-risk, citing associations with less reputable sites. However, no signs of malicious activity have been identified, and the platform continues to grow in both popularity and functional scope.

Zapia positions itself as a free, always-available productivity companion designed to reduce friction in everyday digital interactions while building trust among users unfamiliar with AI tools.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2023
Headquarters
Montevideo, Uruguay
Employees
29
Open positions
None listed
Dealroom signal
88.6/100
Industry
Media
Sub-industry
Social media
Sector
Consumer Services, Personal Assistant, Core AI, Productivity Tools, Virtual Assistant, Generative AI, genAI Applications, AI Applications
Technology
Artificial Intelligence, Machine Learning, Natural Language Processing
Business model
SaaS
Client focus
b2c

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SEED✓Equity / VC Mar 2026 $7M $36M Prosus Ventures ↗
SEED✓Equity / VC Apr 2025 $7.3M $29M Endeavor Catalyst · Factory · Anthos Capital · SNR VC ↗
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Growth signals

Zapia website traffic

Latest recorded traffic for Zapia is 470K monthly website visits, up 56.7% over the last three months. Zapia's team grew 38.1% over the past year.

Latest monthly visits470K 3-month web change+56.7% 1-year team growth+38.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed5 investors entered at this stage

Other known investors1 additional known investor

  • BrainLogic AI
Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇾 Uruguay · Montevideo HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Zapia on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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