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Zapia
Personal assistant via WhatsApp developed by BrainLogic AI that handles tasks like scheduling, reminders, summaries and shopping
About Zapia
Zapia is a personal artificial intelligence assistant built for Latin American users, accessible primarily through WhatsApp. Developed by BrainLogic AI, a startup based between Silicon Valley and Montevideo, Uruguay, Zapia was designed to help users manage daily tasks through natural language conversations tailored to regional linguistic and cultural nuances.
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Users can interact with Zapia to perform functions such as scheduling messages and reminders, transcribing audio messages, summarizing news and videos, analyzing PDFs, and generating image interpretations. One of its key innovations is “Zapia Conecta,” a feature that enables the assistant to contact real businesses on behalf of the user to book appointments, make reservations, or check availability—entirely through messaging apps.
Zapia leverages Claude through Google Cloud’s Vertex AI, combining large-scale generative language capabilities with cloud-based scalability. Within its first year, Zapia surpassed three million users and achieved strong user satisfaction scores across Latin America, driven by its ability to offer intuitive, responsive, and regionally aware support.
Despite strong adoption, external risk assessment platforms have flagged the domain as medium-risk, citing associations with less reputable sites. However, no signs of malicious activity have been identified, and the platform continues to grow in both popularity and functional scope.
Zapia positions itself as a free, always-available productivity companion designed to reduce friction in everyday digital interactions while building trust among users unfamiliar with AI tools.
At a glance
- Status
- Operational
- Founded
- 2023
- Headquarters
- Montevideo, Uruguay
- Employees
- 29
- Open positions
- None listed
- Dealroom signal
- 88.6/100
- Industry
- Media
- Sub-industry
- Social media
- Sector
- Consumer Services, Personal Assistant, Core AI, Productivity Tools, Virtual Assistant, Generative AI, genAI Applications, AI Applications
- Technology
- Artificial Intelligence, Machine Learning, Natural Language Processing
- Business model
- SaaS
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SEED✓Equity / VC | Mar 2026 | $7M | $36M | Prosus Ventures | ↗ |
| SEED✓Equity / VC | Apr 2025 | $7.3M | $29M | Endeavor Catalyst · Factory · Anthos Capital · SNR VC | ↗ |
Growth signals
Latest recorded traffic for Zapia is 470K monthly website visits, up 56.7% over the last three months. Zapia's team grew 38.1% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed5 investors entered at this stage
Prosus Ventures
Endeavor Catalyst
Factory
Anthos Capital
SNR VC
Other known investors1 additional known investor
BrainLogic AI
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Zapia on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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