Zapaygo

About Zapaygo

Zapaygo Holding Limited, founded in 2015, developed a mobile application aimed at the hospitality, leisure, and sports sectors. The company was co-founded by Elliot Hall, Richard Dilworth, Alex Murray, and Mark Boote. Hall, who served as CEO, brought extensive management and operational experience from the entertainment, tourist attraction, and gaming industries. Dilworth, the Vice Chairman, has a background in business and finance, holding positions as an equity partner at Foster & Partners and an advisory partner at Alantra Corporate Finance. The company is registered in London, United Kingdom.

The core of Zapaygo's business was a mobile app that enabled users to pre-order and pre-pay for food, beverages, and other services at venues such as bars, restaurants, and stadiums. This service was designed to reduce queuing times, improve operational efficiency for merchants, and enhance the customer experience. The application, available on both Android and iOS, allowed users to link payment cards to a digital wallet for seamless transactions. Initially focused on convenience, the company later highlighted the safety and contactless aspects of its service, particularly in response to the COVID-19 pandemic. Zapaygo's business model was not that of a payments company but rather a marketing and big data firm that integrated with various payment service providers. The company aimed to generate revenue by providing businesses with consumer insights and data to improve customer service and marketing opportunities.

Throughout its history, Zapaygo secured several partnerships and funding rounds. A notable milestone was a 10-year exclusive partnership with The NEC Group, intended to roll out the app across its major UK venues. The company also integrated with Verteda EPOS, a system used by a significant portion of UK sports and concert arenas. Zapaygo raised a total of $1.5 million over two seed funding rounds, including a successful Crowdcube campaign in 2020 that raised over £800,000. The company also explored using blockchain technology, planning a security token offering (STO) to develop a rewards marketplace and integrate cryptocurrency payments. Despite these efforts and partnerships, public records indicate that Zapaygo Holding Limited entered liquidation, with a court order to wind up issued in January 2023 and the process completed in May 2025.