Yuyuto

About Yuyuto

Yuyuto Ltd. operates as a developer and manager of children's entertainment and retail facilities within high-end shopping malls across China. Founded in 2010, the company established a significant footprint in the family leisure market before being acquired by Mia.com in April 2018. The company's business model is centered on creating comprehensive 'kids' park' destinations within major urban shopping centers, combining entertainment and retail under one roof to cater to families.

Yuyuto's portfolio consists of three distinct brands. The flagship is the Yuyuto Play System, a high-end children's playground concept designed in Japan, which expanded to 40 locations. Complementing the play areas is Spring Valley, a retail brand offering imported maternity and early childhood products, with 20 stores. The third brand, Yuroro, introduced indoor synthetic ice rinks for children under 11, with plans for significant expansion. The company's revenue is generated through admission fees for its entertainment facilities and sales from its retail operations.

The operational strategy involves a tiered approach to facility size based on the mall's location and market. In flagship malls in major cities, Yuyuto develops large-scale installations of approximately 21,000 sq. ft., housing all its brands and often including other businesses like early educational centers. In other large malls, it operates 7,500 sq. ft. facilities with two or more of its brands. Smaller shopping centers typically feature the standalone Yuyuto Play System in a 3,000 sq. ft. format. This flexible model allowed for scalable expansion throughout primary and secondary markets in China.