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YUV

Wellness Beauty · London, United Kingdom · Founded 2021

App-controlled hair-colour lab that dispenses custom formulas on demand — combining precision, convenience and sustainability MoreLess

yuv® is a London-based beauty-tech startup seeking to overhaul the traditional salon hair-colour experience by merging digital precision with sustainable, on-demand dispensing. Its core offering — the yuv® Lab — comes with an intuitive app that allows professional stylists to mix bespoke colour formulas in seconds, adjusting tones, pH, translucency, and shades to precisely match client desires. Instead of opening full tubes of dye and risking waste, salons receive refillable aluminium cartridges and only pay for the exact grams they use, enabling significant cost savings and reducing chemical waste by up to 35%. The system also includes smart features: usage tracking, automatic restocking, and storage of custom formulas — ensuring consistent results and streamlined inventory for repeat clients. Supported by patented dispensing technology and scientific hair-colour formulations developed by Swiss-based researchers, yuv® aims to deliver salon-grade results while cutting down on unnecessary packaging and environmental impact. With a subscription model for the hardware and app, plus a “pay-as-you-dispense” consumption model, yuv® bridges the gap between traditional salon supplies and modern demand for flexibility, sustainability and operational efficiency. The company positions itself not merely as a supplier, but as a tech-enabled partner to professionals — offering a smarter, greener, and more cost-efficient path for hair colouring. Keywords: BeautyTech, salon-software, hair-colour dispensing, refillable cartridges, sustainable beauty, consumption-based model, professional hair colour, smart inventory, salon SaaS.

Company overview

YUV company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2021
Headquarters
London, United Kingdom
Employees
32
Open positions
None listed
Dealroom signal
71.4
client focusb2bindustryWellness BeautysectorOutside TechsectorBeauty Salons

Valuation & funding

YUV funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES AEquity / VC Dec 2025 $13M $50M VNV Global · Nineyards Equity
ANGELEquity / VC Oct 2025 $660K $2.6M Steven Bartlett · Sara Davies
GROWTH EQUITY NON VCOther financing Oct 2024 $0 Fresha
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 32
2025 36
2024 28
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

YUV website traffic

Latest recorded traffic for YUV is 44K monthly website visits, up 144.4% over the last three months. YUV's team declined 11.1% over the past year.

Latest monthly visits44K 3-month web change+144.4% 1-year team growth-11.1%
Monthly website visits13 observations · Oct 2024–Oct 2025
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

YUV compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on YUV's cap table

Sourced from Dealroom's funding and investor records.

Seed 2 investors entered at this stage
Steven Bartlett
Sara Davies
Series A 2 investors entered at this stage
Nineyards Equity
VNV Global
Series B+ 1 investor entered at this stage
Fresha

Global footprint

Where YUV has talent and traffic

Workforce by country
3 countries with
team presence
🇬🇧 United Kingdom85.7%
🇺🇸 United States7.1%
🇸🇪 Sweden7.1%
3 countries shown

In the news

Latest news about YUV

Recent press, funding announcements, and product moves mentioning YUV — open to read from the original sources.

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Market sentiment

What the market is saying about YUV

An AI-synthesized read of the highest-engagement posts about YUV on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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