YUV

About YUV

yuv® is a London-based beauty-tech startup seeking to overhaul the traditional salon hair-colour experience by merging digital precision with sustainable, on-demand dispensing. Its core offering — the yuv® Lab — comes with an intuitive app that allows professional stylists to mix bespoke colour formulas in seconds, adjusting tones, pH, translucency, and shades to precisely match client desires. Instead of opening full tubes of dye and risking waste, salons receive refillable aluminium cartridges and only pay for the exact grams they use, enabling significant cost savings and reducing chemical waste by up to 35%. The system also includes smart features: usage tracking, automatic restocking, and storage of custom formulas — ensuring consistent results and streamlined inventory for repeat clients. Supported by patented dispensing technology and scientific hair-colour formulations developed by Swiss-based researchers, yuv® aims to deliver salon-grade results while cutting down on unnecessary packaging and environmental impact. With a subscription model for the hardware and app, plus a “pay-as-you-dispense” consumption model, yuv® bridges the gap between traditional salon supplies and modern demand for flexibility, sustainability and operational efficiency. The company positions itself not merely as a supplier, but as a tech-enabled partner to professionals — offering a smarter, greener, and more cost-efficient path for hair colouring.