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Yup

Fintech · Tokyo, Japan · Founded 2019

Early payment and factoring services for freelancers. MoreLess

Yup, which rebranded to Paytner Inc. in January 2022, is a Japanese financial technology company specializing in early payment services for freelancers and small businesses. The firm was founded in February 2019 by Yusuke Sakai, who was inspired to address the cash flow challenges faced by freelance workers. Sakai's background includes roles at NTT Docomo and Coiney Inc. (now part of hey Inc.), experiences that informed his understanding of the financial needs of small-scale enterprises.

The company's core offering was a service called 'Saki-barai' (meaning 'advance payment' in Japanese), now known as 'Paytner Factoring'. This online factoring service allows freelancers to receive payment for their issued invoices almost immediately, rather than waiting for the standard net 30 or 60-day payment terms. Users register their outstanding invoices on the platform, and after a screening process that can take as little as 60 minutes, the funds are advanced. This service is designed to improve cash flow and provide financial stability for independent workers, allowing them to focus on their core business activities. The service has reported high user satisfaction, with over 70% of users being repeat customers.

To enhance its service delivery, the company has formed strategic partnerships. A notable collaboration with Seven Bank enables 24/7 fund transfers, allowing freelancers to receive their money at any time, including weekends and holidays. Yup also integrated with freee, a major cloud accounting software provider in Japan, to streamline the process for mutual users. In July 2020, the company announced it had raised a total of 130 million yen in funding from investors including Incubate Fund and East Ventures.

Keywords: Paytner, Yusuke Sakai, freelancer finance, invoice factoring, early payment service, cash flow management, small business financing, Japanese fintech, Saki-barai, accounts receivable financing, working capital solutions, online factoring, freelance economy, Seven Bank partnership, freee integration, Incubate Fund, East Ventures.

Company overview

Yup company information

The essential company record, classifications and operating signals in one place.

Status
Closed
Founded
2019
Headquarters
Tokyo, Japan
Employees
Open positions
None listed
Dealroom signal
0.0
client focusb2bindustryFintechsectorBusiness LendingsectorTrade and Supply Chain FinancesectorEmbedded Finance

Valuation & funding

Yup funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCEquity / VC Dec 2022 $15M $59M Undisclosed
LATE VCEquity / VC Aug 2021 $3.5M $14M Undisclosed
SEEDEquity / VC Jul 2020 $1M $4M Yusuke Sato
ANGELEquity / VC Sep 2019 $0 Yusuke Sato
EARLY VCEquity / VC Feb 2019 $15K $62K Undisclosed
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Growth signals

Yup website traffic

Latest recorded traffic for Yup is 1.6K monthly website visits, down 85.5% over the last three months.

Latest monthly visits1.6K 3-month web change-85.5%
Monthly website visits37 observations · Nov 2020–Mar 2025
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Comparisons

Yup compared with similar companies

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Source: Dealroom Talent Intelligence.

Investors

1 investor on Yup's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Yusuke Sato

Global footprint

Where Yup has talent and traffic

Workforce by country
🇯🇵 Japan · Tokyo HQ
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In the news

Latest news about Yup

Recent press, funding announcements, and product moves mentioning Yup — open to read from the original sources.

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Market sentiment

What the market is saying about Yup

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Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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