Y
Yup
Fintech · Tokyo, Japan · Founded 2019
Early payment and factoring services for freelancers. MoreLess
Yup, which rebranded to Paytner Inc. in January 2022, is a Japanese financial technology company specializing in early payment services for freelancers and small businesses. The firm was founded in February 2019 by Yusuke Sakai, who was inspired to address the cash flow challenges faced by freelance workers. Sakai's background includes roles at NTT Docomo and Coiney Inc. (now part of hey Inc.), experiences that informed his understanding of the financial needs of small-scale enterprises.
The company's core offering was a service called 'Saki-barai' (meaning 'advance payment' in Japanese), now known as 'Paytner Factoring'. This online factoring service allows freelancers to receive payment for their issued invoices almost immediately, rather than waiting for the standard net 30 or 60-day payment terms. Users register their outstanding invoices on the platform, and after a screening process that can take as little as 60 minutes, the funds are advanced. This service is designed to improve cash flow and provide financial stability for independent workers, allowing them to focus on their core business activities. The service has reported high user satisfaction, with over 70% of users being repeat customers.
To enhance its service delivery, the company has formed strategic partnerships. A notable collaboration with Seven Bank enables 24/7 fund transfers, allowing freelancers to receive their money at any time, including weekends and holidays. Yup also integrated with freee, a major cloud accounting software provider in Japan, to streamline the process for mutual users. In July 2020, the company announced it had raised a total of 130 million yen in funding from investors including Incubate Fund and East Ventures.
Keywords: Paytner, Yusuke Sakai, freelancer finance, invoice factoring, early payment service, cash flow management, small business financing, Japanese fintech, Saki-barai, accounts receivable financing, working capital solutions, online factoring, freelance economy, Seven Bank partnership, freee integration, Incubate Fund, East Ventures.
Valuation & funding
Yup funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VC✓Equity / VC | Dec 2022 | $15M | $59M | Undisclosed | — |
| LATE VCEquity / VC | Aug 2021 | $3.5M | $14M | Undisclosed | — |
| SEEDEquity / VC | Jul 2020 | $1M | $4M | Yusuke Sato | — |
| ANGELEquity / VC | Sep 2019 | $0 | — | Yusuke Sato | — |
| EARLY VCEquity / VC | Feb 2019 | $15K | $62K | Undisclosed | — |
Growth signals
Yup website traffic
Latest recorded traffic for Yup is 1.6K monthly website visits, down 85.5% over the last three months.
Comparisons
Yup compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
Just Loans 4 BusinessInternational financing for Latin American businesses. |
Miami, United States | Operational | 3 | — | — |
Aura Capital SecuritizadoraJudicial and supply chain credit securitization services. |
Belo Horizonte, Brazil | Operational | |||
KAPPS ConsultingFintech |
Singapore | Operational | |||
FinnobaPrivate USD credit for dollar-earning LatAm businesses. |
— | Operational | |||
Planworth Global FactoringFactoring and supply chain financing for government contractors. |
Kuala Lumpur, Malaysia | Operational | |||
5klippaPurchase order financing for South African entrepreneurs. |
South Africa | Operational | |||
Alon Capital PhilippinesFlexible business credit solutions for Philippine enterprises. |
Philippines | Operational | |||
SmyrnaCapital markets-funded supply chain finance solution. |
London, United Kingdom | Operational |
Talent graph
Yup's talent
Source: Dealroom Talent Intelligence.
Investors
1 investor on Yup's cap table
Sourced from Dealroom's funding and investor records.

Global footprint
Where Yup has talent and traffic
In the news
Latest news about Yup
Recent press, funding announcements, and product moves mentioning Yup — open to read from the original sources.
Market sentiment
What the market is saying about Yup
An AI-synthesized read of the highest-engagement posts about Yup on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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