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Yumi

eCommerce & Marketplaces · Miami, United States · Founded 2017

Yumi - Baby Food Reimagined MoreLess

HelloYumi is a startup that operates in the children's nutrition market, specifically targeting parents of young children. The company's primary offering is the YUMI Organic Bar, a nutrient-rich snack designed to support the development of children in their first 1000 days of life. This period is crucial for brain, body, metabolism, and immune system development, and HelloYumi's products are designed to provide key nutrients at this critical time.

HelloYumi's business model is based on direct-to-consumer delivery, providing parents with a convenient solution to their children's snacking needs. The company's products are not only organic but also scientifically backed, incorporating superfood ingredients and essential nutrients like iron and choline. The company's offerings also include a Rice Free Puff, made with five superfood veggies and four essential nutrients, further emphasizing their commitment to smart-snacking.

The company generates revenue through the sale of these nutrient-packed snacks, which are delivered to customers on a schedule that suits their needs. By focusing on the critical early development period, HelloYumi has carved out a niche in the children's nutrition market, addressing the needs of health-conscious parents seeking nutritious snack options for their children.

Keywords: Children's Nutrition, Organic Snacks, Direct-to-Consumer, Delivery, Early Childhood Development, Nutrient-Rich, Superfood, Health-Conscious, Convenient, Brain Development.

Valuation $100–500M
Revenue $10–50M
Headcount <100
Total funding $50–100M
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Company overview

Yumi company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2017
Headquarters
Miami, United States
Employees
66
Open positions
None listed
Dealroom signal
75.5
client focusb2csub industryFood Logistics & Deliverybusiness modelMarketplace & ecommercesectorDeliverysectorOrganicsectorChildrensectorBrandingsectorBabysectorNutritionindustryFoodindustryKids

Valuation & funding

Yumi funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Jan 2023 $0 GDP Venture · Quain Investments · Realm Capital Ventures · Saltwater Capital
SERIES BOther financing Dec 2021 $67M $268M Hyphen Capital · Anne Wojcicki · JAZZ Venture Partners · AF Ventures
CONVERTIBLEOther financing Jul 2021 $20M Wealthing VC Club
FundingOther financing Nov 2020 $0 TRAC · 10X Capital · Wealthing VC Club
SERIES AOther financing Dec 2019 $8M $32M Sweetgreen · Expa · Warby Parker · Uber
SEEDOther financing Feb 2019 SOSV · Chinaccelerator
SEEDOther financing Jun 2017 August Capital · NEA · Foundry · Correlation Ventures
SEEDOther financing Aug 2016 Marco Valta
ANGELOther financing May 2016 Khaled Helioui
Showing 9 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $10M 0% 66
2025 $10M 0% 62
2024 $10M 0% 65
2023 $10M 0% 67
2022 $10M +19% 68
2021 $8.5M +93% 68
2020 $4.4M 48
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Yumi website traffic

Latest recorded traffic for Yumi is 13K monthly website visits, up 18.2% over the last three months. Yumi's team grew 6.5% over the past year.

Latest monthly visits13K 3-month web change+18.2% 1-year team growth+6.5%
Monthly website visits102 observations · Jul 2017–Jul 2026
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Comparisons

Yumi compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Yumi's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

34 investors on Yumi's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 14 investors entered at this stage
Khaled Helioui
Marco Valta
Brand Foundry Ventures
MaC Venture Capital
August Capital
NEA
Foundry
Correlation Ventures
Matt Mullenweg
Edward Lando
Ali Partovi
Cross Culture Ventures
SOSV
Chinaccelerator
Series A 12 investors entered at this stage
Sweetgreen
Expa
Warby Parker
Uber
Casper
Harry's
SoulCycle
Wealthing VC Club
Anne Wojcicki
JAZZ Venture Partners
AF Ventures
Hyphen Capital
Series B+ 6 investors entered at this stage
GDP Venture
Quain Investments
Realm Capital Ventures
Saltwater Capital
Lucky7.io blog
444 Capital Fund
Other known 2 additional known investors
10X Capital
TRAC

Global footprint

Where Yumi has talent and traffic

Workforce by country
3 countries with
team presence
🇺🇸 United States92.6%
🇦🇺 Australia3.7%
🇨🇦 Canada3.7%
3 countries shown

In the news

Latest news about Yumi

Recent press, funding announcements, and product moves mentioning Yumi — open to read from the original sources.

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Market sentiment

What the market is saying about Yumi

An AI-synthesized read of the highest-engagement posts about Yumi on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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