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Yu Life

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Brings together life insurance, wellbeing and rewards in one simple app

London, United KingdomFounded 2016Health Tech & Medtech
Valuation $500M–1B Last recorded · 2022
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Yu Life and the history behind them.

About Yu Life

YuLife operates in the insurance sector, providing group life insurance and income protection services. The company targets businesses looking to offer comprehensive employee benefits that go beyond traditional insurance. YuLife's core product is group life insurance, which pays out to employees' beneficiaries in the event of death while covered. Additionally, the company offers group income protection, covering a portion of an employee's income if they are unable to work due to ill health.

YuLife differentiates itself by integrating wellness and mental health support into its insurance offerings. The company provides an app that rewards employees for engaging in healthy behaviors, offering tangible perks and incentives. This approach not only promotes employee well-being but also aims to reduce insurance claims by encouraging healthier lifestyles.

The business model is primarily B2B (business-to-business), targeting companies of various sizes across different industries. YuLife generates revenue through premiums paid by these companies for the insurance coverage provided to their employees. The company also offers additional services such as 24/7 virtual GP access, Employee Assistance Programs (EAP), and HR insights, adding value to their core insurance products.

YuLife's market includes businesses seeking innovative ways to enhance employee benefits and well-being. By combining financial protection with wellness incentives, YuLife aims to create a happier, healthier workforce, which in turn can lead to increased productivity and reduced absenteeism.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2016
Headquarters
London, United Kingdom
Employees
226
Open positions
2
Dealroom signal
65.2/100
Industry
Health, Fintech
Sub-industry
Health Platform, Insurance
Sector
Health Tech & Medtech, Gamification, Human Resources, Employee Well-Being, Insurtech Distribution and Brokerage, Tech for Patients, Life Insurance, LandH Insurance, Employee Benefits, uk is8 financial services, B Corp

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
LATE VCOther financing Oct 2022 — $800M T. Rowe Price ↗
SERIES COther financing Jul 2022 $120M $800M Creandum · Anthemis Group · Target Global · Eurazeo ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Yu Life website traffic

Latest recorded traffic for Yu Life is 68K monthly website visits, up 36% over the last three months. Yu Life's team declined 10.7% over the past year.

Latest monthly visits68K 3-month web change+36% 1-year team growth-10.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed8 investors entered at this stage

Series A6 investors entered at this stage

Series B and later2 investors entered at this stage

  • Dai-ichi Life Insurance
  • MMC

Other known investors1 additional known investor

  • Tech Nation
Team profiled 32 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
14 countries with
team presence
🇬🇧 United Kingdom70.5%
🇿🇦 South Africa15.8%
🇯🇵 Japan3.4%
🇺🇸 United States3.4%
🇳🇱 Netherlands0.7%
Top 5 of 14 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Yu Life on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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