Y
Yu Life
Brings together life insurance, wellbeing and rewards in one simple app
About Yu Life
YuLife operates in the insurance sector, providing group life insurance and income protection services. The company targets businesses looking to offer comprehensive employee benefits that go beyond traditional insurance. YuLife's core product is group life insurance, which pays out to employees' beneficiaries in the event of death while covered. Additionally, the company offers group income protection, covering a portion of an employee's income if they are unable to work due to ill health.
YuLife differentiates itself by integrating wellness and mental health support into its insurance offerings. The company provides an app that rewards employees for engaging in healthy behaviors, offering tangible perks and incentives. This approach not only promotes employee well-being but also aims to reduce insurance claims by encouraging healthier lifestyles.
The business model is primarily B2B (business-to-business), targeting companies of various sizes across different industries. YuLife generates revenue through premiums paid by these companies for the insurance coverage provided to their employees. The company also offers additional services such as 24/7 virtual GP access, Employee Assistance Programs (EAP), and HR insights, adding value to their core insurance products.
YuLife's market includes businesses seeking innovative ways to enhance employee benefits and well-being. By combining financial protection with wellness incentives, YuLife aims to create a happier, healthier workforce, which in turn can lead to increased productivity and reduced absenteeism.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Employees
- 226
- Open positions
- 2
- Dealroom signal
- 65.2/100
- Industry
- Health, Fintech
- Sub-industry
- Health Platform, Insurance
- Sector
- Health Tech & Medtech, Gamification, Human Resources, Employee Well-Being, Insurtech Distribution and Brokerage, Tech for Patients, Life Insurance, LandH Insurance, Employee Benefits, uk is8 financial services, B Corp
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| LATE VCOther financing | Oct 2022 | — | $800M | T. Rowe Price | ↗ |
| SERIES COther financing | Jul 2022 | $120M | $800M | Creandum · Anthemis Group · Target Global · Eurazeo | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Yu Life is 68K monthly website visits, up 36% over the last three months. Yu Life's team declined 10.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed8 investors entered at this stage
LocalGlobe
OurCrowdRGAx
Anthemis Group
T. Rowe Price
Target Capital
Dust Road Ventures
Notion Capital
Series A6 investors entered at this stage
Creandum
MMC Ventures
Saul Klein
Target Global
Eurazeo
Latitude
Series B and later2 investors entered at this stage
Dai-ichi Life Insurance
MMC
Other known investors1 additional known investor
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Yu Life on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Yu Life’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.







