Yuepu

About Yuepu

Founded in 2009 by Lin Yue and Cai Yonghui, Shanghai Yuepu Network Technology Co., Ltd. (also known as Yuepu Group) has established itself as a significant player in China's social media marketing sector. The firm originated with a modest 100,000 yuan investment, initially focusing on SEO and website development. Lin Yue, the founder and chairman, born in 1987, has guided the company's strategic growth and business expansion, earning multiple accolades within the advertising industry. Co-founder Cai Yonghui serves as the deputy general manager, overseeing corporate culture and administration, leveraging a background that includes a managerial role at a headhunting firm.

Yuepu Group operates as a comprehensive advertising company with a core focus on social media marketing. The business model is centered around providing clients with one-stop, integrated social media marketing solutions. This encompasses a range of services from strategic planning and creative content development to media purchasing and campaign execution. The company's revenue is generated by creating and implementing these marketing campaigns for its clients, which include retainer fees, project-based fees, and commissions on media spend. The firm caters to a diverse client base across numerous industries, including automotive, fast-moving consumer goods (FMCG), IT, and finance, serving over 300 brands, including more than 100 Fortune 500 companies like Alibaba, L'Oréal, ByteDance, and Dyson.

The company's service offerings have evolved in tandem with the digital landscape. Starting with SEO, Yuepu expanded into Weibo marketing around 2011, followed by WeChat marketing in 2013, and later embraced live streaming and short-form video marketing on platforms like Douyin and Kuaishou. Yuepu provides social media ad placement agency services, integrated social media marketing campaigns, and social media account operation services. The firm has become a core agency partner for major platforms such as Douyin (TikTok in China), Bilibili, and Xiaohongshu. A key milestone was a $25 million private equity funding round in July 2019, led by Orchid Asia Group and CoStone Capital, which has supported its late-stage growth.