Yuemei

About Yuemei

Yuemei.com, operated by Beijing Weikang Hengmei Information Technology Co., Ltd., is a significant player in China's online medical aesthetics market. The company was established in 2012 by Xiang Xiaoqin, who currently serves as the CEO. Xiang holds an economics degree from Beijing Normal University and an MBA from the National University of Singapore and the University of Southern California, bringing a background in media and management consulting to her leadership role.

The platform functions as a comprehensive Online-to-Offline (O2O) service for the medical beauty industry, connecting consumers with aesthetic services. It addresses critical industry pain points such as information asymmetry, inconsistent service quality, and excessive marketing costs that often inflate consumer prices. Yuemei.com's business model centers on providing a marketplace for consumers to find, consult with, and book services from certified doctors and accredited institutions. The platform generates revenue by facilitating these transactions and providing services to medical professionals.

The core service allows users to access detailed information on cosmetic procedures, read reviews, and engage in Q&A sessions with medical experts. A key feature is its focus on empowering doctors by helping them build their personal brands and reduce their reliance on institution-led marketing. In 2016, the company announced the establishment of its own offline day surgery and micro-treatment center, named "Yue Mei Hao Yi," to create a closed-loop service from online consultation to offline treatment. This initiative aimed to provide a reliable practice location for doctors and ensure a higher standard of service for consumers. The platform has undergone several funding rounds, including a Series A in September 2014, a Series B of 110 million RMB in December 2015, and a Series C of 80 million RMB in August 2017, with investors like Ceyuan Ventures and SAIF Partners.