Yoyo Wallet

The company operates on a B2B SaaS model, serving a diverse client base that includes retailers, hospitality venues like cafes and restaurants, corporate caterers, and universities. Yoyo's business strategy centers on providing retailers with tools to understand and engage their customers through data. For merchants, Yoyo offers the 'Yoyo Engage' platform, which provides insights into customer purchasing behavior at the stock-keeping unit (SKU) level. This allows businesses to segment their customer base and create targeted marketing campaigns, offers, and rewards based on past purchases. Revenue is generated through a combination of license fees for its platform, transaction fees, and charges for development and maintenance.

Yoyo's product suite is multifaceted. For consumers, the Yoyo Wallet app provides a single point for mobile payments via QR code, pre-ordering, digital receipt collection, and the automatic accumulation of loyalty points. For businesses, the company offers several solutions: 'Yoyo Pro' for enterprises wanting a white-labeled, branded rewards app; 'Yoyo Go' for SMBs to link loyalty with bank card payments; and a 'Yoyo API' that allows companies to issue digital rewards redeemable across a wide retail network. A key milestone was the acquisition of Q App in 2016, which added pre-ordering functionality to its services. In October 2020, Yoyo merged with South African mobile rewards company wiGroup and received further investment from SaltPay, which subsequently acquired a controlling stake in the company.