YouMe

About YouMe

Suorin, the core brand of YOUME Group, was established in 2016 in Shenzhen, China, by co-founders Chen Xue and Huang Furong. The company entered the market for alternative smoking products, capitalizing on the rise of nicotine salt technology. From its inception, Suorin focused on developing portable, open-style pod systems, allowing users to utilize various e-liquid flavors in a single device. A significant early success was the Suorin Air, launched in 2016, which featured a distinct card-like design and was one of the first refillable pod systems with an integrated coil.

Suorin operates as a manufacturer of electronic cigarette hardware, specializing in vape pod systems and cartridges. The company's business model encompasses both original design manufacturing (ODM) and original equipment manufacturing (OEM) services, in addition to marketing its own branded products. Its products are distributed globally, reaching over 90 countries through wholesale channels to retail partners and direct-to-consumer sales via e-commerce platforms. This dual-channel approach facilitates broad market penetration. The company's revenue is generated from the sale of its hardware, such as the Suorin Air, Drop, Edge, and Fero series, as well as compatible pods and coils. In 2019, Suorin secured 107 million yuan in an angel round of financing.

The company's product portfolio is centered around user-friendly, portable vaping devices designed as alternatives to traditional smoking. Key product lines include the card-shaped Air series and the water-droplet-designed Drop series. These devices are primarily draw-activated and intended for mouth-to-lung (MTL) vaping with nicotine salts. More recent models, like the Suorin Air Mod, offer increased wattage and compatibility with thicker freebase e-liquids. A notable feature in some products is the "AAA Zero Leakage Technology" combined with a BPC heating system, engineered to enhance the user's evaporation experience. The company holds numerous patents for its technology and designs, with 191 utility model patents and 397 design patents as of 2024.