Youdge

About Youdge

Youdge SAS, operating as a digital neo-broker since its establishment in 2015, aims to enhance the clarity and accessibility of the consumer credit market. The company was co-founded by David and Laurent Chemla, who identified a gap in the market due to the complexity and lengthy processes involved in securing consumer loans.

The firm functions as a fintech expert in 100% digital neo-brokerage, guiding users through the entire process of financing their projects. Its proprietary technology assesses a loan application's eligibility in real-time against the criteria of its more than 300 partners, which include credit institutions and brokers. This allows users to receive an immediate in-principle decision. Youdge's business model initially focused on lead generation but pivoted to a neo-brokerage model following a successful funding round in February 2022, which raised $5.67 million from investors like Inter Invest and Elevation Capital Partners. This strategic shift enabled a rebranding and the development of a streamlined online brokerage experience for both individuals and professionals, from the initial credit search to underwriting.

The platform serves consumers in France seeking various types of financing, including personal loans, auto loans, loans for home improvement projects, and debt consolidation. The business generates revenue through its intermediation expertise and by providing its technology to partners. For its partners, Youdge offers a suite of services such as 'Youdge Connect', which links its acquisition journeys with the lenders' underwriting systems, and 'Youdge Kali', a turnkey service for creating customized acquisition and subscription paths. The company processes a significant volume of financing requests daily and has facilitated the granting of hundreds of thousands of loans. To instill confidence, Youdge offers a guarantee to reimburse the difference up to €300 if a user finds a better loan offer elsewhere within 90 days of their loan being funded.