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YOOM (Formerly Tetavi)
AI-powered markerless motion capture for animation workflows
About YOOM (Formerly Tetavi)
YOOM, formerly known as Tetavi, is a deep tech company founded in 2016 by Micha Birnboim and Dr. Miky Tamir. The company specializes in volumetric video technology, using proprietary AI and neural networks to create photorealistic digital content and experiences for Web3 and the metaverse. Gilad Talmon joined as CEO in 2018.
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The company's flagship product, YoomTrack, is a markerless performance capture software designed for animators. It provides a studio-grade solution that captures full-body, hand, and facial motion simultaneously and in real-time, eliminating the need for suits or sensors. This technology is designed to streamline animation workflows, reduce production costs, and accelerate timelines for clients in gaming, film, TV, and VFX post-production. The software features automatic data cleanup and is compatible with various capture devices and animation software.
YOOM operates on a freemium and subscription-based business model, offering several pricing tiers for its YoomTrack software, including a free plan, making it accessible to both independent creators and large studios. The company generates revenue through these subscriptions and partnerships with brands and creators. Initially targeting the sports market, the company pivoted to focus on the broader opportunities within the metaverse. It has engaged in partnerships with the NHL's Los Angeles Kings and has worked with major artists and production companies.
To date, YOOM has raised a total of $50 million over three funding rounds. A Series A round in August 2021, led by Insight Partners, raised $20 million. In October 2022, the company rebranded from Tetavi to YOOM and secured an additional $15 million from a group of strategic investors including Interscope Records co-founder Jimmy Iovine and SpringHill Company CEO Maverick Carter. The company has offices in Tel Aviv, New York, Los Angeles, and Tokyo.
At a glance
- Status
- Operational
- Founded
- 2016
- Headquarters
- Tel Aviv-Yafo, Israel
- Employees
- 33
- Open positions
- None listed
- Dealroom signal
- 62.6/100
- Sub-industry
- Streaming
- Sector
- Consumer Services, Entertainment, Broadcast, Immersive Technologies, Hard Tech, DT and LS
- Technology
- Big Data, Deep Tech, Augmented Reality, Virtual Reality, IoT InternetOfThings
- Business model
- Manufacturing, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Oct 2022 | $15M | $100M | Jimmy Iovine · Aaron Stone · Marc Rowan · Paul Wachter | ↗ |
| EARLY VC✓Equity / VC | Aug 2021 | $20M | $80M | OurCrowd · Nimble Ventures · Insight Partners | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for YOOM (Formerly Tetavi) is 60 monthly website visits, down 97% over the last three months. YOOM (Formerly Tetavi)'s team declined 26.7% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A12 investors entered at this stage
REDDS Capital
OurCrowd
Marc Rowan- ASAaron Stone
- AAAsia Alpha
Adways
Insight Partners
Nimble Ventures
Jimmy Iovine
Paul Wachter- FOFinneas O’Connell
- JLJustin Lubliner
Other known investors3 additional known investors
- IOItzik On
Nvidia Inception
Orange Fab Israel
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about YOOM (Formerly Tetavi) on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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