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Yooli
Yooli is a network securities company, aiming to provide protection for investors, safeguards, and other financial professionals
About Yooli
Yooli Foods, operating under the corporate name iSnak Corporation, was co-founded by the husband-and-wife team, Yuliya and Jeff Flynn. Yuliya, who grew up in Kazakhstan, was familiar with the popularity of farmer's cheese snacks in Eastern Europe and saw an opportunity to introduce a similar concept to the American market. The Irvine, California-based company aimed to create a new category within the protein snacking segment.
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The company's core business revolves around producing and distributing farmer's cheese products. This pressed cottage cheese is high in protein and low in fat. Yooli Foods developed a production process to create a version with a more neutral taste compared to the traditionally acidic Eastern European farmer's cheese, along with a higher protein content. The company targeted the US retail market, positioning its offerings as a novel option in the dairy aisle.
Yooli Foods introduced two main product lines: farmer's cheese cups, called Yooli Cremes, and chocolate-coated farmer's cheese bars. The Yooli Cremes were designed to be versatile, serving as a spoonable, dippable, or spreadable snack available in various flavors. The bars represented a more unique concept, requiring the company to source specialized equipment from overseas to facilitate production. To manufacture its products, Yooli Foods partnered with an SQF level 3 certified co-packer in Wisconsin. In 2017, the woman-owned business was selected to participate in a dairy accelerator program run by Land O' Lakes.
At a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- China
- Employees
- 1
- Open positions
- None listed
- Dealroom signal
- 57.1/100
- Industry
- Fintech
- Sector
- Fintech, Banking, On-Demand, Peer-to-Peer, Sharing Economy, Investing, Platform, Financial Service, Mortgages & Lending
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Yooli.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Jul 2015 | $46M | $184M | Hillhouse Capital | — |
| FundingOther financing | Jun 2014 | $0 | — | Morningside | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Yooli is 800 monthly website visits, up 1900% over the last three months. Yooli's team grew 0% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
SB China Capital
Series B and later1 investor entered at this stage
Other known investors1 additional known investor
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Yooli on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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