Yonder Media Mobile

About Yonder Media Mobile

Yonder Media Mobile Inc. (YMM), founded in July 2018 by Adam Kidron, is a U.S.-based technology company focused on providing mobile services that connect communities across borders. The company operates with a global team spread across the USA, Mexico, Spain, Poland, Ukraine, and Belarus.

YMM's business is structured into three main units. The first, Global YO, is a direct-to-consumer eSIM network that offers data connectivity in over 200 countries. This service is designed for travelers, providing prepaid, data-only plans that eliminate high roaming fees and the need for physical SIM cards. The Global YO app bundles connectivity with entertainment features like live shows, movies, and local radio stations. The second unit, YO Mobile, is a Mobile Virtual Network Operator (MVNO) that operates in Mexico and the USA, utilizing wholesale agreements with major carriers like AT&T. It focuses on providing seamless cross-border connectivity, allowing families to have lines in both the U.S. and Mexico under a single, easily managed account. The third unit, YO.doa, is a white-label platform that enables other companies to launch their own digital mobile networks.

The company's revenue model is based on sales from its Global YO eSIM plans, subscriptions to its YO Mobile MVNO service, and licensing fees from its YO.doa platform. In 2019, YMM announced an agreement to acquire Weex Mobile, a prominent MVNO in Mexico, to accelerate its entry into the market, rebranding it as YO. Yonder Media Mobile is backed by investors including Q Prime, the manager for bands like Metallica; Guomin Xie, the founder and former Co-President of Tencent Music; and the family office of Nadhim Zahawi, a founder of YouGov.