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YoLa Fresh
Provides a platform connecting smallholder farmers directly with retailers to streamline the fresh produce supply chain
About YoLa Fresh
YoLa Fresh is a Moroccan agritech startup founded in 2022 by Youssef Mamou and Larbi Alaoui Belrhiti. The company aims to modernize the fresh produce supply chain by directly connecting smallholder farmers with retailers and food service providers. By removing intermediaries, YoLa Fresh enhances supply chain efficiency, reduces food waste, and ensures better produce quality and pricing for consumers. The platform also helps improve income for farmers and retail partners by streamlining logistics and increasing transparency through end-to-end tracking technology.
As of mid-2024, YoLa Fresh collaborates with over 1,000 retailers across Morocco, delivering more than 1,200 tonnes of produce monthly and maintaining an 85% customer retention rate. Retailers using the platform average four transactions per week.
The co-founders bring significant operational and entrepreneurial experience. Youssef Mamou previously held leadership roles at Careem and 212Founders, while Larbi Alaoui Belrhiti was the CEO of Jumia Morocco. Their combined experience positions YoLa Fresh to scale effectively across Africa’s fragmented agricultural markets.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2022
- Headquarters
- Casablanca, Morocco
- Employees
- 93
- Open positions
- None listed
- Dealroom signal
- 65.0/100
- Sub-industry
- AgriTech
- Sector
- eCommerce & Marketplaces, Supply Chain Management, Agritech, Core AI, Supply Chain Software, Supply Chain Tech, Marketplace & Ecommerce, Climate Tech, Agritech and Foodtech
- Technology
- Artificial Intelligence, Machine Learning
- Business model
- Marketplace & ecommerce, SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | May 2024 | $7M | $28M | Algebra Ventures · E3 Capital · Unpopular Ventures · Al Mada Ventures | ↗ |
| SEED✓Equity / VC | Mar 2023 | $2M | $8M | Unpopular Ventures · Janngo | — |
Growth signals
Latest recorded traffic for YoLa Fresh is 1.2K monthly website visits, up 25% over the last three months. YoLa Fresh's team declined 17% over the past year.
Similar companies
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Unpopular Ventures
Janngo
Series A4 investors entered at this stage
Al Mada Ventures
Algebra Ventures
E3 Capital
FMO Entrepreneurial Development Bank
Other known investors1 additional known investor
EBRD Star Venture
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about YoLa Fresh on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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