Yoga International

About Yoga International

Yoga International operates as a comprehensive digital platform within the burgeoning online wellness market, which is projected to see significant growth. The company's revenue model is primarily subscription-based, offering users unlimited access to a vast library of content for a monthly or annual fee. This includes thousands of on-demand yoga classes, guided meditations, and breathwork practices. Revenue streams are diversified through separately sold workshops and continuing education courses for yoga teachers, which also provide Yoga Alliance credits.

The company's history traces back to 1991 when it was founded by the Himalayan Institute as a print magazine. This initiative was driven by a non-profit mission to disseminate the traditional and spiritual foundations of yoga to a modern, Western audience. For over two decades, the magazine was a recognized voice in the yoga community. A significant milestone occurred in 2013 when the business transitioned from a print publication to a digital-only platform, a move spearheaded by Todd Wolfenberg, who served as CEO and President from 2013 to 2022. Wolfenberg, with a background in communications and extensive experience in managing and marketing for wellness-focused organizations like the Himalayan Institute, was instrumental in this digital transformation and the subsequent growth of the platform. In December 2021, Gaia, Inc., a subscription video-streaming service focused on conscious media, acquired Yoga International, adding thousands of hours of yoga content to its own library.

Yoga International serves a global client base of yoga practitioners, from beginners to advanced, as well as yoga professionals. The platform distinguishes itself with its wide array of yoga styles, including Hatha, Vinyasa, Kundalini, and Iyengar, taught by experienced instructors from around the world. Beyond physical postures, the service provides in-depth educational resources on yoga philosophy and holistic health, catering to users who seek a deeper understanding of the practice. Content is accessible across multiple devices, including Apple TV, Roku, and Fire TV, through partnerships with media technology firms.