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Yoga Bars
Consumer Services · Bengaluru, India · Founded 2014
Maintain healthy diet with high protein foods from Yogabars MoreLess
Yoga Bars is a nutrition-led food company based in India, specializing in the production of wholesome and delicious food products. The company serves health-conscious consumers who seek nutritious and clean-label food options. Operating in the health and wellness market, Yoga Bars offers a range of products including protein bars, energy bars, muesli, peanut butter, and gluten-free oats. The business model revolves around direct-to-consumer sales through their website and various retail partnerships. Revenue is generated through the sale of these premium food products, which are marketed as being free from processed ingredients and added sugars. The company differentiates itself by focusing on high-quality, ancient grains and other nutritious ingredients to create products that are both tasty and beneficial for health.
Keywords: protein bars, energy bars, muesli, peanut butter, gluten-free oats, health-conscious, clean-label, nutritious, direct-to-consumer, ancient grains.
Company overview
Yoga Bars company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2014
- Headquarters
- Bengaluru, India
- Employees
- 318
- Open positions
- 9
- Dealroom signal
- 84.2
- Investment activity
- 1 companies · latest Jun 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Yoga Bars funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Aug 2025 | $12M | $46M | Undisclosed | — |
| EARLY VC✓Equity / VC | May 2023 | $21M | $53M | ITC | ↗ |
| SERIES A✓Equity / VC | Feb 2020 | $8.3M | $33M | Elevation Capital | — |
| SERIES A✓Equity / VC | Dec 2018 | $1.7M | $6.8M | Fireside Ventures | — |
| SEED✓Equity / VC | Jun 2017 | $1.1M | $4.4M | Fireside Ventures | — |
| SEED✓Equity / VC | Dec 2015 | Fireside Ventures | — | ||
| SEED✓Equity / VC | May 2015 | Fireside Ventures | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 314 |
| 2025 | 285 |
| 2024 | 217 |
| 2023 | 120 |
| 2022 | 64 |
Growth signals
Yoga Bars website traffic
Latest recorded traffic for Yoga Bars is 1.7M monthly website visits, up 41.7% over the last three months. Yoga Bars's team grew 11.6% over the past year.
Hiring
Open positions at Yoga Bars
Current openings linked to this company in Dealroom.
Comparisons
Yoga Bars compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Yoga Bars investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Yoga Bars's talent
Source: Dealroom Talent Intelligence.
Investors
4 investors on Yoga Bars's cap table
Sourced from Dealroom's funding and investor records.
Global footprint
Where Yoga Bars has talent and traffic
team presence
In the news
Latest news about Yoga Bars
Recent press, funding announcements, and product moves mentioning Yoga Bars — open to read from the original sources.
Market sentiment
What the market is saying about Yoga Bars
An AI-synthesized read of the highest-engagement posts about Yoga Bars on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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