Yimi Counseling
Yimi Counseling is a K12 extracurricular online tutoring education institution
About Yimi Counseling
Yimi Counseling, operating under Shanghai Yimi Education Technology Co., Ltd., is an online education entity focused on the K-12 market in China. The company was established in Shanghai in November 2014, with its platform launching in 2015. The founder, Li Xiaofeng, is a Tsinghua University graduate and also a co-founder of the prominent education company OneSmart International Education Group (精锐教育). Drawing from his experience in building OneSmart, Li aimed to leverage internet technology to provide broader access to high-quality, personalized tutoring services.
The firm's business model centers on providing live, one-on-one online tutoring services to primary and secondary school students. This personalized approach allows for customized learning plans tailored to each student's specific needs, covering various subjects and aligning with local curriculum standards across China. Revenue is generated through fees for these tutoring sessions. Yimi Counseling differentiates itself by exclusively employing full-time, professional teachers, a strategy inherited from its association with OneSmart, to ensure a consistent and high standard of teaching quality. This contrasts with many competitors that rely on part-time tutors. The company has developed its own AI-driven teaching platform, called "米状元AI," which assists teachers in diagnosing student weaknesses, customizing lesson plans, and tracking progress, thereby enhancing instructional efficiency.
The company has a significant history of funding, securing a Series A in 2017, a $10 million Series B in May 2018, and a $15 million Series C in November 2018. Key investors include OneSmart Education Group, Dehui Capital, and Blue Lake Capital. A major strategic development occurred in 2019 when Yimi Counseling merged with Giant Net School (巨人网校), an online subsidiary of OneSmart Education. This merger enabled Yimi to expand its offerings from solely 1-on-1 tutoring to include small group classes and large-format lectures, effectively broadening its market reach and creating a more robust business model that addresses different consumer needs and price points. Following the merger, Li Xiaofeng assumed the role of chairman and CEO of the combined entity.
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Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES C✓Equity / VC | Nov 2018 | $15M | $60M | Undisclosed | — |
| SERIES BEquity / VC | May 2018 | $10M | $40M | Blue Lake Capital | — |
Growth signals
Latest recorded traffic for Yimi Counseling is 170 monthly website visits. Yimi Counseling's team declined 13.9% over the past year.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
Blue Lake Capital
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
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